The Zeelandia group serves the professional bread and confectionery trade worldwide with high-quality baking ingredients.

Our portfolio covers thousands of products and services, both standard and tailor made, and is continually renewed and finetuned to reflect the latest consumers trends and technological possibilities. With thorough knowledge of local markets and a global R&D network we can support customers around the world in exploring new ground and creating new products that prove a success both with bakers and consumers.

Our History

When H.J. Doeleman founded Zeelandia in 1900, the company’s core business was to produce rusk jelly for local bakers in the Dutch coastal province of Zeeland. Over the following decades, the company steadily expanded its portfolio and international scope, earning the designations ‘Purveyor to the Royal household’ (1925) and ‘Royal’ (1950) along the way.

More than a mix of raw materials

Developing effective baking ingredients requires a deep understanding of raw materials. Of their individual functionalities as well as the way different materials and their components interact.

Our expertise in this area allows us to compose the exact mix of materials needed to control every aspect of the baking process. From freezing, thawing and baking off dough to the sliceability of filling cream.

Such modern ingredients offer maximum, consistent performance at a feasible price: both for traditional craft bakeries and highly automated processes.